Setia Auto Drive Sdn Bhd (Setia Auto Drive) is the latest PROTON 3S dealer outlet opened in Seremban which features the Company’s new Corporate Identity (CI) colours. The event was jointly officiated by Dr Li Chunrong, Chief Executive Officer of PROTON, and Yang Amat Berhormat Dato’ Seri Aminuddin Harun, Menteri Besar of Negeri Sembilan. Directors of Setia Auto Drive and senior management members of PROTON were also present for the launch ceremony.
The Setia Auto Drive outlet is an impressive unit, with investment costs nearing RM3 million, which covers building renovation. Dealer believes that the investment is worthwhile looking at the current development of PROTON. The outlet is located in the Galla Industrial Park, surrounded by factories and shop lots, a popular area along the belt of other car marques. In addition, it is strategically accessible from the PLUS highway which is only a 5-minute drive from the Plaza Toll Bandar Ainsdale and the Seremban-Labu exit.
There are many amenities in the outlet such as free Wi-Fi, laptop charging area and a comfortable customer lounge. To serve customers better, they have 6 bays, 6 service hoists, 9 dedicated sales staff and 8 service staff.
As at to-date, PROTON has a total of 79 outlets nationwide with 3S/4S status to ensure customers enjoy optimal sales and service experience. Outlets have been revamped to ensure it meets the latest corporate identity requirements. PROTON is also the number 1 auto company with the largest 3S/4S outlets nationwide.
“At PROTON, customers remain our main priority. We want them to walk in to any PROTON outlet and they could enjoy substantial level of customer satisfaction. With 79 outlets operating as 3S/4S nationwide, we would be able to serve all our customers’ need extensively all under one-roof,” said Dr Li.
PROTON claims the number 2 position, in latest car sales ranking
The extensive network upgrading has served its purpose. It has contributed to amazing sales numbers. Our sales have increased many folds, with an increase of 14.1% compared to March 2019, and 75.0% compared to April 2018. This month, we recorded 7,011 units of sales, contributed by favourite models such as the Persona, Iriz, Saga and the X70. Overall sales growth has increased by 50.2% from January 2019 – April 2019, versus the same period last year. The X70 has been the most popular, most influential SUV in the country currently with over 27,000 units of bookings and 11,133 units delivered to customers nationwide. The recently launched 2019 Iriz and Persona on 23 April have also contributed to a total of over 4,000 unit of bookings from an active 2-month period of prelaunch activities.